For more information about our developer services contact Amy Drake, Director of Marketing at 941.951.6650 or via Email.
Developers who choose
Michael Saunders & Company know that "time is money." To ensure
their time is used in the most efficient manner, they depend on us for advice
and guidance on issues including building and community design, amenities,
staffing, sales and marketing strategies, and timing of initiatives from
launch through sellout. Missteps in any of those areas create significant
costs, or may delay projects for months or even years.
Armed with years of experience and unique processes developed specifically
to sell new product, The Michael Saunders & Company New Homes &
Condominiums team helps you navigate all phases of your development. Your
risk decreases - your competitive advantage increases.
Community
Orientation:
- Plan approvals
and permits
- Timelines
- Pro formas
- Product
and phasing plans
- Lender
requirements for presales
- Government
regulations
- Existing
marketing strategy, budget and materials
Sales
Planning:
- Phasing / release plans
- Pricing strategies
- Absorption schedules
- Pre-sale requirements
- Financial consideration
- Sales staffing
Pre-launch
Marketing
With a marketing agency:
- Determine marketing budget based on projected sellout
- Review developer's market research and/or obtain additional data
- Establish the brand personality
- Create position statements and USPs
- Identify targets, both geographic and psychographic
- Develop strategic plan to generate leads and traffic
- Create media schedule
- Create public relations plan
- Create and produce collateral materials
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Benchmarking
the community:
- Confirm market conditions
- Determine competitive set
- Gather data - product type, pricing, positioning
- Analyze the data
- Properly position your community
Product
Development:
- Floor plan evaluation
- Product configuration
- Specifications
- Community amenities
Legal
Documents:
- With counsel, finalize all necessary documentation
- Escrow agreement
- Purchase and sale agreement
- Condominium documents, including owner usage guidelines, revenue
sharing, and expense guidelines
Integrated
Communications:
- Develop prospect, buyer & broker communications
- Developer Communication
- Strategy review
- Sales projections
- Marketing tactics
- Development schedules
- On going Broker communications
- Special events
- E-blasts
- Broker network outreach |
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