Jennifer Horvat

As Director of Marketing, Jennifer Horvat oversees all aspects of the advertising and communication strategy for Michael Saunders & Company. Her team provides comprehensive support to the agents for both traditional and online marketing campaigns. She also assists the various company divisions with their individual marketing strategies. Her team’s mission is to create and maintain a consistent look, feel and message about the company, acting as the brand ambassadors. Prior to joining Michael Saunders & Company, Jennifer spent nearly 7 years with Quicken Loans based out of Detroit, MI. In her role as Director of Marketing for the Reverse Mortgage division, she was responsible for overseeing the TV and radio campaigns, website marketing, relationship marketing and sales communications. Prior to that position, she focused her time on developing and executing a Client Loyalty Program, Email Marketing Campaigns and Online Advertising. Jennifer’s other experiences have included Event Planning, Sponsorship Marketing, and Recruitment Advertising. Her well rounded background in marketing gives her a great perspective on the strategies and techniques that can help grow any business. Jennifer earned a Bachelor of Business Administration from Davenport University with a specialization in strategic planning and management. She was also part of the Leadership Detroit program through the Detroit Regional Chamber which identifies leaders in Southeast Michigan who want to make an impact on the region. In all of her positions, she had been identified as a leader in the organization and attended a number of leadership conferences and seminars geared toward the betterment of the various organizations and their leadership team.