Developer Services
Developers who choose Michael Saunders & Company® know that "time is money." To
ensure their time is used in the most efficient manner, they depend on us for advice and guidance
on issues including building and community design, amenities, staffing, sales and marketing strategies,
and timing of initiatives from launch through sellout. Missteps in any of those areas create significant
costs, or may delay projects for months or even years.
Armed with years of experience and unique processes developed specifically to sell new product, The
Michael Saunders & Company® New Homes & Condominiums team helps you navigate all phases of
your development. Your risk decreases - your competitive advantage increases.
Community Orientation:
- Plan approvals and permits
- Timelines
- Pro formas
- Product and phasing plans
- Lender requirements for presales
- Government regulations
- Existing marketing strategy, budget and materials
Sales Planning:
- Phasing / release plans
- Pricing strategies
- Absorption schedules
- Pre-sale requirements
- Financial consideration
- Sales staffing
Pre-launch Marketing
- With a marketing agency:
- Determine marketing budget based on projected sellout
- Review developer's market research and/or obtain additional data
- Establish the brand personality
- Create position statements and USPs
- Identify targets, both geographic and psychographic
- Develop strategic plan to generate leads and traffic
- Create media schedule
- Create public relations plan
- Create and produce collateral materials
Benchmarking the community:
- Confirm market conditions
- Determine competitive set
- Gather data - product type, pricing, positioning
- Analyze the data
- Properly position your community
Product Development:
- Floor plan evaluation
- Product configuration
- Specifications
- Community amenities
Legal Documents:
- With counsel, finalize all necessary documentation
- Escrow agreement
- Purchase and sale agreement
- Condominium documents, including owner usage guidelines, revenue sharing, and expense guidelines
Integrated Communications:
- Develop prospect, buyer & broker communications
- Developer Communication
- Strategy review
- Sales projections
- Marketing tactics
- Development schedules
- On going Broker communications
- Special events
- E-blasts
- Broker network outreach
