HOW WE ATTRACT BUYERS

Finding the Ideal Buyer for the Ideal Property

Continually focusing on selling your home, we will use both innovative and traditional methods of marketing to successfully attract the most qualified buyer. Almost 30 years ago, we began building a dependable reputation with buyers from all over the world. Our fullystaffed, in-house marketing department refines the art of real estate, with emphasis on strategically implementing a comprehensive blend of advertising, public relations, targeted mailings, promotions and one-on-one sales that will draw the right buyer to your property.

The excitement generated by distinctive advertising materials, promotions and public relations campaigns, combined with community involvement, effective positioning, marketing and selling strategies, attracts buyers to Michael Saunders & Company and creates a positive image for your home. Through consistent local, national and international marketing over the decades, Michael Saunders & Company began targeting potential buyers for your home long ago.

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MichaelSaunders.com
- We link your home to the world

Today, 72% of people begin their home search online. With over 17 million page views and links to a strategic network of local, state, national and international websites, www.MichaelSaunders.com connects your property to the most potential homebuyers possible to assure that you get the best price and the quickest sale.

Along with its user-friendly design, our website has been optimized to rank higher in search engine results for real estate inquiries in our area. Buyers interested in viewing your property can easily contact your Michael Saunders & Company associate or select from several online scheduling options for showings.

In order to attract the greatest number of potential purchasers for your home, a broad media exposure is essential. Through multiple newspaper, magazine and television advertisements, our beautiful four-color displays appear regularly throughout the local media. Our advertisements may be seen in: Sarasota Herald-Tribune, Longboat Observer, East County Observer, Pelican Press, Osprey Observer, Siesta Observer, Bradenton Herald, Venice Gondolier, Sarasota Magazine, Homes & Land Magazine, Scene Magazine, SRQ, Downtown and Beyond, Charlotte Magazine, Welcome Home, Real Estate Book, Boca Beacon, St. Petersburg Times, Anna Maria Island Sun, Gulf Coast Business Review, Tampa Bay Business Journal and on television. We constantly saturate the local market for exposure of all our listings.

Regional and national advertisements appear in many upscale publications, including: The Wall Street Journal, Reflections, On the Beach, Coastal Living, Gulf Coast Living, Naples Magazine, Gulfshore Life, Florida Trend, Florida Real Estate, Christie's Great Estates, Unique Homes, Robb Report's Showcase, International Homes, DuPont Registry's Gallery of Fine Homes, Pinnacle, Luxury Florida Homes, Architectural Digest, The New York Times, and many more.

Personal Contact, Weekly Sales Meetings and MLS Exposure

When you choose one of our sales associates to sell your home, you actually engage our entire company and marketing system to work for you. Selling your home becomes our top priority. Your home will be introduced to the market through a series of high impact, innovative Realtor promotions to gain attention and generate the most interest for your property. Your sales associate will present your property to other Realtors and Brokers through weekly sales meetings and caravan tours, Multiple Listing Service exposure, and a full range of personal contacts with potential buyers.

Your associate will present your property to the buying public through open houses, which attract special attention from interested visitors who desire a home like yours, and pique the interest of those who may not yet consider themselves actively seeking a new home. Effective follow-through with prospects is designed to generate repeat showings, culminating in the sale of your property.

Yard signs are one of the most effective means of attracting buyers who are already interested in your neighborhood. Our weekly caravan is renowned for successfully exposing properties to our own sales associates, resulting in our ability to sell 60% of our own listings and bring the buyer to 73% of all our transactions.

 

Feature Sheets, Real Estate Reports, Brochures and Direct
Marketing to Targeted Buyer Groups

To highlight the features of your property, our professional graphic artists will design property feature sheets, brochures and "Just Listed" postcards, with emphasis on the unique aspects that will attract buyers. Upon request, these beautiful pieces will be strategically mailed to targeted buyer groups. Research shows that direct marketing is the single most effective way of generating new customers and keeping in touch with an extensive database of prospects who may be interested in purchasing your home.

Michael Saunders & Company has a long-standing tradition of excellence in marketing, with the majority of materials created by talented professional designers. Associates can also create highly customized marketing materials on template designs through an innovative application.

This and other web-based tools provide you with up-to-the-minute service because associates can access the programs from anywhere, and print to the professional quality printers located in each sales office.

Our powerful affiliations extend our message to buyers globally. These connections have ensured worldwide exposure for our properties, with sales exceeding $2.5 billion, firmly establishing Michael Saunders and Company as the independent industry leader on Florida's Gulf Coast.

 

We take pride in the success we provide home buyers and sellers, and we continually inform our media contacts of market trends, important sales, statistical data and unique properties through press releases.

Feature articles and news stories appear in the local and national newspapers and magazines on a regular basis. We consistently promote the individual listings and create a unique image of quality, integrity and professionalism. Attracting qualified buyers does not occur coincidentally or by luck, but as the result of the multi-faceted strategies developed for each property.

 

The premier goal of exceeding client expectations over the decades has positioned Michael Saunders & Company as the independent real estate leader on the Gulf Coast. We attribute our accomplishments to the many satisfied buyers and sellers who repeatedly choose and trust our services in their search for the finest in Gulf Coast real estate. As a result of this confidence, Michael Saunders & Company exceeded $2.5 billion in sales in 2004-a 28.4% increase from 2003-and we amazingly brought the buyer to 73% of these transactions. We are continually voted the #1 Real Estate Company by Sarasota Herald-Tribune's Readers' Choice Awards. Our accolades are a result of our service to you. We provide the resources essential in ensuring your success in every transaction.

Our Technology Department implements powerful tools to maximize our service, speed and efficiency. We have automated our systems to track listings, present the special features of your property on our website, prepare customized feature sheets and brochures, and design the media advertising that will attract the perfect buyer to your home. Technology also frees us to spend more time listening to your needs and desires; fulfilling your special requests; keeping abreast of the market, trends and new neighborhoods; and tracking all of the details. We still rely on personalized service, attention to detail and one-on-one interaction as the keys to a successful transaction.

The successful combination of marketing and technology, together with each associate's knowledge of the market and clients' needs, is the reason we handle multiple transactions for most of our customers.

of your property on our website, prepare customized feature sheets and brochures, and design the media advertising that will attract the perfect buyer to your home. Technology also frees us to spend more time listening to your needs and desires; fulfilling your special requests; keeping abreast of the market, trends and new neighborhoods; and tracking all of the details. We still rely on personalized service, attention to detail and one-on-one interaction as the keys to a successful transaction.

The successful combination of marketing and technology, together with each associate's knowledge of the market and clients' needs, is the reason we handle multiple transactions for most of our customers.

Appointment Center

Our Appointment Center schedules and tracks all showing appointments to maximize the efficiency of our sales associates, so that they may concentrate on showing your property to its fullest advantage. Brokers from all companies in three counties have come to depend on our appointment center for easy access to showing Michael Saunders & Company's listings. A tracking report is available to the seller, so you may track showing activity.

Calls are handled efficiently so no showing opportunity is missed. Notifications of showings go immediately to the listing associate through email and text messaging. In addition, data is collected that allows associates and customers to see all showing activity for a property, and the management team to view trends and patterns around different price points and areas.

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