A Valued Strategic Partner

For decades, developers have leveraged our team’s local expertise to research the marketplace, determine opportunities, and define market segments.

From envisioning, planning and architectural design to programming product type and pricing, Michael Saunders & Company helps developers position each project for an optimal return on investment, from both an economic and aesthetic standpoint.

Analysis

• Current market conditions
• Competitive analysis
• Focus group
• Review of product mix and floor plans
• Amenities and programming
• Focus Groups after Competitive Analysis

Marketing

• Brand positioning
• Sales center design and programming
• Marketing and public relations strategy
• Advertising assessment
• Review of digital analytics

Sales

• Assembling the right sales team
• Project specific sales training
• Reports on visitor traffic and feedback
• Sales performance oversight
• Contract, deposit and closing reports

The Value of MS&C Developer Services

• A dedicated developer services team
• Internal outreach to over 650 agents
• Cooperative advertising and promotions
• Saunders|best magazine
• Local brand strength with an international reach

We believe that each project is unique. Achieving our collective goal should be carried out with honesty, integrity, trust, and respect. And, lastly, we believe dedication need not be independent of fun!