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Your Observer: Developer introduces luxury-branded downtown condo tower

Image courtesy of ODP Architecture & Design

Published February 12, 2026

A new Waldorf Astoria–branded luxury condominium tower is planned for downtown Sarasota, bringing a globally recognized hospitality brand to the city for the first time. The 18-story development will replace the existing Zenith building at Five Points and introduce 86 high-end residences, along with ground-floor commercial space. Developed by Jebcore Cos. and WMG Development in partnership with Hilton, the project is already generating interest, with a sales gallery open and contracts underway.

Beyond the project itself, the development reflects Sarasota’s growing presence in the global trend of branded residences—luxury homes tied to well-known brands that offer hotel-style services, elevated design, and a lifestyle-driven experience. With extensive amenities and a prime downtown location, Waldorf Astoria Residences Sarasota is positioned as a notable addition to the city’s evolving luxury real estate market.

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