
RisMedia: ‘Speaking the Language of Luxury' Is Key to Success for Sarasota's Ogilvie Group
- By Sung Jin Yun
- Posted

Trends and Tips in Real Estate on the Suncoast



With more than 15 years of experience, Larsen’s client-centered approach has established her as one of Tampa Bay’s top-producing agents, recognized among the top 1.5% nationwide with over $200 million in career sales.

Yun's career merges creativity, technology, and data-driven content. He was named “Industry MVP in Real Estate” by Conductor, a leading SEO platform, and has won “Best in Category” awards for his video campaigns. His portfolio bridges television, broadcast and digital media.

By MSC Commercial Division — Insights for owners, investors, and brokers
On September 17, 2025, the Federal Reserve cut the federal funds rate by 25 basis points to 4.00%–4.25%. The move is designed to lower borrowing costs and support a slowing economy. For commercial real estate nationally, lower rates should [...]

We’re excited to announce that MSC agent Lisa Harris has taken first place in the Black and White category of Selby Gardens' Virtual 45th Annual Juried Photographic Exhibition. Her winning photograph, titled In Harmony with Nature, showcases the beauty of the Guptill House and Lizzie G boat at Historic Spanish Point. Built in 1901 by Frank and Lizzie Webb Guptill, the [...]

Michael Saunders & Company's Commercial Division proudly returned to the International Council of Shopping Centers (ICSC) annual conference in Orlando from August 24–26, 2025, marking the first time since 2006 that the division hosted an exhibitor booth at the event. Six members of the MSC Commercial team staffed the booth throughout [...]

The Florida Gulf Coast continues to be one of the most sought-after real estate markets in the nation, attracting buyers from across the country with its pristine beaches, warm climate, and vibrant lifestyle. Understanding what today’s home buyers prioritize can make the difference between a property that sits on the market and one that [...]

Savvy homeowners know that having a beautiful outdoor living space is just as important as having a beautiful interior, especially here on the Gulf Coast, where our year-round sunshine, gentle breezes, and stunning sunsets create the perfect setting for relaxing and entertaining outdoors. Thoughtful outdoor improvements create spaces that [...]

It's well known that colors can evoke strong emotional and psychological responses. We encounter their influence daily, such as in advertising, where bold reds, oranges, and yellows command our attention, or in waiting rooms, where soft blues and greens create a sense of calm. Interior designers rely on color to shape environments that feel [...]
For 50 years, Sarasota-based Michael Saunders & Company® has offered expert real estate guidance along Southwest Florida’s Gulf Coast. Today, our 19 real estate offices and over 650+ real estate advisors proudly serve Sarasota, Manatee, Charlotte, Lee, and Pinellas counties. Contact Michael Saunders & Company® for buying a home, selling a home, rentals, mortgage services, title insurance, relocation services or home insurance. View open houses, latest listings, or start your custom home search now.