It was July 2007, almost eight years ago, when theSaundersBlog.com published its first post. Tom Heatherman, Communications Director at Michael Saunders & Company, was a recent addition to the team and recalls the initial formation of the online resource. At the time, the real estate downturn was showing signs in our local market (and soon to be progressing around to the rest of the world). Seeing an opportunity to present a more well-rounded view of the Sarasota, Manatee, and Charlotte County real estate scene, Michael Saunders decided to use the company’s weekly advertising column in the Sarasota Herald Tribune to respond directly to unbalanced portrayals in the news. “Imagining the column would be a one-time thing,” Tom explained, “Michael was surprised at the enthusiastic reaction it got from agents, business leaders, and the community, who insisted she write more.” Together with Tom Heatherman, Michael began a tradition of reporting the ups and downs of the real estate market from the vantage of one on the front lines – sharing not only the latest stats and figures but the context behind it as well. Responding to the readers of her column, the practice quickly morphed from being only a printed article to also a digital one, inspiring the formation of theSaundersBlog. Nearly 1,400 blogs and 400,000 page views later, thesaundersblog has become a trusted online resource for everything to do with area real estate. Numerous writers have contributed their points-of-view, stories, and expertise – collectively refining the blog’s voice while always adhering to the core values of Michael Saunders & Company – Integrity, Excellence, Communication, and Mutual Profitability . In our continued effort to deliver those values and not only bring you the best local content, but also the best user experience, we are delighted to announce the launch of the all new MSC Blog. The new site, now a part of michaelsaunders.com, will continue our tradition of providing readers with the latest in area homes for sale, market trends, news, neighborhoods, and lifestyle. Every blog is now grouped into specific categories – Experts, Insights, Leisure, Local, and News – to help readers discover relevant articles to their needs. For ease of use, it will also feature a more aesthetically-pleasing design with less clutter, larger photos, and easy-to-read text. As you peruse the new blog, we’d love to hear from you. Let us know what you like about the design and what you may find confusing. And tell us the types of stories in which you are interested in hearing more. And most of all, thank you to all our loyal readers –many of whom have been with us from the very beginning! We are excited to share this new chapter in real estate and blogging with you.Welcome to the All New MSC Blog
- By Kathryn Parks
- Posted
It was July 2007, almost eight years ago, when theSaundersBlog.com published its first post. Tom Heatherman, Communications Director at Michael Saunders & Company, was a recent addition to the team and recalls the initial formation of the online resource. At the time, the real estate downturn was showing signs in our local market (and soon to be progressing around to the rest of the world). Seeing an opportunity to present a more well-rounded view of the Sarasota, Manatee, and Charlotte County real estate scene, Michael Saunders decided to use the company’s weekly advertising column in the Sarasota Herald Tribune to respond directly to unbalanced portrayals in the news. “Imagining the column would be a one-time thing,” Tom explained, “Michael was surprised at the enthusiastic reaction it got from agents, business leaders, and the community, who insisted she write more.” Together with Tom Heatherman, Michael began a tradition of reporting the ups and downs of the real estate market from the vantage of one on the front lines – sharing not only the latest stats and figures but the context behind it as well. Responding to the readers of her column, the practice quickly morphed from being only a printed article to also a digital one, inspiring the formation of theSaundersBlog. Nearly 1,400 blogs and 400,000 page views later, thesaundersblog has become a trusted online resource for everything to do with area real estate. Numerous writers have contributed their points-of-view, stories, and expertise – collectively refining the blog’s voice while always adhering to the core values of Michael Saunders & Company – Integrity, Excellence, Communication, and Mutual Profitability . In our continued effort to deliver those values and not only bring you the best local content, but also the best user experience, we are delighted to announce the launch of the all new MSC Blog. The new site, now a part of michaelsaunders.com, will continue our tradition of providing readers with the latest in area homes for sale, market trends, news, neighborhoods, and lifestyle. Every blog is now grouped into specific categories – Experts, Insights, Leisure, Local, and News – to help readers discover relevant articles to their needs. For ease of use, it will also feature a more aesthetically-pleasing design with less clutter, larger photos, and easy-to-read text. As you peruse the new blog, we’d love to hear from you. Let us know what you like about the design and what you may find confusing. And tell us the types of stories in which you are interested in hearing more. And most of all, thank you to all our loyal readers –many of whom have been with us from the very beginning! We are excited to share this new chapter in real estate and blogging with you.
