A Waldorf Astoria–branded luxury condominium tower is planned for downtown Sarasota, marking the brand’s debut in the market. The 18-story development will replace the existing Zenith building at Five Points, introducing 86 high-end residences and ground-floor commercial space as part of the city’s evolving luxury landscape.

Michael Saunders & Company, Southwest Florida’s leading independently owned real estate firm, is pleased to announce the addition of the Krawczyk Pagano Team to its rapidly growing St. Petersburg presence.

Michael Saunders has been named the 2026 Lifetime Achievement Award recipient by the Tampa Bay Business Journal as part of its 22nd annual BusinessWoman of the Year awards

The Waldorf Astoria Residences Sarasota celebrated its sales launch with an elegant waterfront event at Selby Botanical Gardens, bringing together the project’s key collaborators for an evening of insight, design, and elevated hospitality.

Michael Saunders & Co. is opening a new St. Petersburg office. The new office is a 3,000-square-foot space in the Residences at 400 Central tower in downtown St. Pete.

Michael Saunders & Company, the Gulf Coast’s premier real estate brokerage, proudly unveiled a thoughtfully curated window installation, “A Legacy in the Making: Sarasota’s Visual Arts History 1945-1965,” during a reception Friday, January 16, at the company’s headquarters at 1605 Main Street, at the corner of Orange Avenue and Main Street in downtown Sarasota.

Sarasota, FL (January 14, 2026)— Michael Saunders & Company is pleased to announce Joe Wogoman as the new Branch Manager of the Sanibel office. With more than 30 years of industry expertise, including 27 years devoted specifically to real estate, Wogoman brings a proven record in brokerage leadership, agent development, and strategic [...]

Yun's career merges creativity, technology, and data-driven content. He was named “Industry MVP in Real Estate” by Conductor, a leading SEO platform, and has won “Best in Category” awards for his video campaigns. His portfolio bridges television, broadcast and digital media.

We’re excited to announce that MSC agent Lisa Harris has taken first place in the Black and White category of Selby Gardens' Virtual 45th Annual Juried Photographic Exhibition. Her winning photograph, titled In Harmony with Nature, showcases the beauty of the Guptill House and Lizzie G boat at Historic Spanish Point. Built in 1901 by Frank and Lizzie Webb Guptill, the [...]

The Florida Gulf Coast continues to be one of the most sought-after real estate markets in the nation, attracting buyers from across the country with its pristine beaches, warm climate, and vibrant lifestyle. Understanding what today’s home buyers prioritize can make the difference between a property that sits on the market and one that [...]