A top-floor Vinoy Place penthouse in downtown St. Petersburg sold for $8 million, marking one of the highest condo sales in the past year.

A Waldorf Astoria–branded luxury condominium tower is planned for downtown Sarasota, marking the brand’s debut in the market. The 18-story development will replace the existing Zenith building at Five Points, introducing 86 high-end residences and ground-floor commercial space as part of the city’s evolving luxury landscape.

Michael Saunders & Company, Southwest Florida’s leading independently owned real estate firm, is pleased to announce the addition of the Krawczyk Pagano Team to its rapidly growing St. Petersburg presence.

By MSC Commercial Division — Insights for owners, investors, and brokers

National Impact

On September 17, 2025, the Federal Reserve cut the federal funds rate by 25 basis points to 4.00%–4.25%. The move is designed to lower borrowing costs and support a slowing economy. For commercial real estate nationally, lower rates should [...]

We’re excited to announce that MSC agent Lisa Harris has taken first place in the Black and White category of Selby Gardens' Virtual 45th Annual Juried Photographic Exhibition. Her winning photograph, titled In Harmony with Nature, showcases the beauty of the Guptill House and Lizzie G boat at Historic Spanish Point. Built in 1901 by Frank and Lizzie Webb Guptill, the [...]

Michael Saunders & Company's Commercial Division proudly returned to the International Council of Shopping Centers (ICSC) annual conference in Orlando from August 24–26, 2025, marking the first time since 2006 that the division hosted an exhibitor booth at the event. Six members of the MSC Commercial team staffed the booth throughout [...]

The Florida Gulf Coast continues to be one of the most sought-after real estate markets in the nation, attracting buyers from across the country with its pristine beaches, warm climate, and vibrant lifestyle. Understanding what today’s home buyers prioritize can make the difference between a property that sits on the market and one that [...]

Savvy homeowners know that having a beautiful outdoor living space is just as important as having a beautiful interior, especially here on the Gulf Coast, where our year-round sunshine, gentle breezes, and stunning sunsets create the perfect setting for relaxing and entertaining outdoors. Thoughtful outdoor improvements create spaces that [...]

It's well known that colors can evoke strong emotional and psychological responses. We encounter their influence daily, such as in advertising, where bold reds, oranges, and yellows command our attention, or in waiting rooms, where soft blues and greens create a sense of calm. Interior designers rely on color to shape environments that feel [...]

Dr. Marci Rossell is the Chief Economist for Leading Real Estate Companies of the World® and a former CNBC Chief Economist. Dr. Rossell characterizes June’s housing market as part of a broader “normalization moment”—a shift from the frenetic pace of past years into a more balanced environment. While seasonal energy has [...]